Content and commerce are coming together in more seamless and impactful ways.” - Sumaiya Balbale, Vice President of Ecommerce, Mobile, and Digital Marketing at Walmart “Consumers today are shopping very differently. With Button’s technology and expertise in app-to-app partnerships, Tasty is able to drive users directly into the respective and Jet.com apps to complete their transaction, known to be the highest-converting channel within today’s digital retail industry ( apps performing 4x better than mobile web). With the increased blending of content and commerce, this partnership represents a natural combination of the two on mobile in a way that is exciting for customers, serving yet another way Tasty, Walmart and Jet are evolving the shopping experience to meet customers where they are - no matter when or how they want to shop. ![]() And today, Tasty has announced a new, exclusive partnership with Jet.com and, powered by Button, making it even easier to turn recipe inspiration into reality. Enter Buzzfeed’s Tasty, the world’s largest social food network. “We’re using our rich audience insights to not only develop content but also create lines of products that extend our brands into real life and help marketers solve some of their toughest challenges,” Kaufman told Forbes.We all know the cooking videos that mesmerize us online: the simplified, delicious recipes that go from prep to pristinely-finished in mere minutes. Earlier this year, McCormick Spices also partnered with Tasty on five different Tasty Seasoning Blends inspired by global cuisine, launching McCormick into the ecommerce channel. In October 2018, the media company co-developed a home goods line with Macy’s called Goodful, based on the site’s lifestyle platform. Walmart joins a growing list of brands that BuzzFeed has helped innovate products. ![]() Walmart’s Q2 2019 earnings revealed that the company’s US eCommerce sales grew 37 percent with strong growth in online grocery, which could explain why it decided to further its Tasty partnership. Walmart said it has plans to launch additional Tasty branded licensed products within its Celebrations, Deli, Dry Grocery and Frozen Meats departments. In March 2018, the brands released a kitchenware line collaboration that includes non-stick cookware, bakeware and more kitchen equipment that has sold more than four million units since launching. The Shoppable Recipes feature is the latest phase of Walmart and BuzzFeed’s partnership. “More than two-thirds of our audience have made a Tasty recipe and 90 percent of American live within ten miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favorite Tasty recipes,” said Ben Kaufman, BuzzFeed’s chief marketing officer. ![]() Users can also swap items within the Tasty app-such as price, brand, quantity and organic-based on dietary preferences. Geo-specific capabilities of the app map a recipe’s ingredients to the products available at the closest Walmart location. The in-app feature, available for iOS app users only, directs shoppers from the Tasty app to the Walmart Grocery app, where they can view their cart and shop ingredients from Tasty’s oddly satisfying videos. The new shoppable recipes feature allows customers to add ingredients to their Walmart Online Grocery carts for curbside pickup in over 2,500 stores or at-home delivery from more than 1,100 stores. Walmart partnered with BuzzFeed’s cooking platform, Tasty, to introduce a seamless grocery experience by making over 4,000 in-app Tasty videos shoppable.
0 Comments
Leave a Reply. |